ABSOLUT MACHINE

For the last 20 years Absolut Vodka had run the most recognizable ad campaign ever. We all had at least one friend who had those damn ads above their bed when we started drinking in high school and college. Well, Absolut abandoned that campaign and started to take their brand for a ride with their new "Absolut World" idea. I guess the goal is to depict things in a perfect world. One branch of this campaign is aimed at the art enthusiasts. Absolut commissioned artists in Stokholm and NYC to build interactive music making machines. The first video is of the Stokholm Choir piece and the second is the Quartet that opened in NYC last night at 186 Orchard. It will be on display until the end of March.